"Faces" Of Time Traveling Criminals

Time traveling criminals, especially those extremely deeply involved in attempts to vastly control society, such as those descended from some of the initial cronies of Thomas Aldous Rawling, use the identities and personas of the famous and / or powerful, as their "faces," essentially receiving communications intended for their consumption, and advertising their strategies, without revealing their true identities. This strategy is dangerous because it can appear, to the uninformed observer, that famous or powerful individuals are involved in, or even the principle actors in the schemes of these criminals. Wars have begun because of this.